As the chief developer of my real estate company's marketing plan for our customers' rental property, I am always looking for additional ways to cost effectively market a house, townhome or condo to the largest possible (and most relevant) audience.  Starting early this year I began testing a variety of ...

I know...I know the title of this post sounds like I could be Hollywood Star getting ready for my next role.  But I'm actually referring to my www.RentalsGuy.com blog site. After a couple of months of being dormant, I decided to clean up the interface and bring in more in line ...

I've flat out ignored this blog for the past month (okay, month PLUS). Since my last post, I left Rentals.com and have started my own venture as a property management and leasing company here in the Twin Cities. I'm working with 2 other people - Barbara Wickstrand ...

Judging by the news headlines, you'd think the sky had fallen and swallowed up every last homeowner who had ever seen a mortgage broker in the past 5 years. The newspapers, tv and radio folks are eager to share the bad news with you...to convince you that life as we ...

Where is Part I you might ask? Actually, I just ripped this title off from Scott Ficek because I loved his pithy remarks on the subject. I just finished reading his blog post titled "The Secret for Getting Future Tenants to Call - Even when you are NOT advertising." Given that ...

In the immortal words of Kernighan and Ritchie, "Hello World". I've been putting off creating this blog for 57,000 (give or take) reasons. I can't find the right template, I don't have the right content yet, my dog ate my keyboard...and so on. I just decided to "do ...

Yesterday I commented about how I'm starting to use social media and social networking to market our clients rental properties. Today I finally broke down and added something I've been considering for a while...and I'm going to test it to see if it yeilds any noticable results. This new fangled ...